About Gemma Sweet
Gemma is the Communications Manager for Flood & Coastal Risk Management within the Environment Agency – working closely with Defra.
She has more than 15yrs experience of public relations and reputation management, and has also implemented communication strategies for many well-known private sector organisations in the UK and overseas. Gemma is also a member of Chartered Institute of Public Relations.
Flood Action Campaign 2017: A new approach
Research shows that people aged 18-34 are the most at risk from the impacts of flooding. But they are least likely to know they are at risk, how to protect their homes or where to go for information. Our 2017 Flood Action Campaign offers a new approach to engaging with this age group, and encouraging them to take action to keep their homes - and themselves - safe from flooding.